How to Track Your Startup Metrics Like a Pro

Tracking metrics is essential for any startup, but knowing which metrics to track and how to track them effectively can be overwhelming. In this guide, we'll walk you through the key metrics every founder should monitor.

1. Customer Acquisition Cost (CAC)

CAC is the total cost of acquiring a new customer, including marketing and sales expenses. To calculate CAC, divide your total acquisition costs by the number of new customers acquired in a period.

2. Lifetime Value (LTV)

LTV predicts the total revenue a customer will generate during their relationship with your business. A healthy LTV:CAC ratio is typically 3:1.

3. Monthly Recurring Revenue (MRR)

MRR is the lifeblood of subscription businesses. Track it monthly to understand growth trends and predict future revenue.

4. Churn Rate

Churn rate measures how many customers you lose over a period. Low churn is critical for sustainable growth.

How Infinite Admins Helps

With Infinite Admins, all these metrics are automatically tracked and displayed in one beautiful dashboard. Connect your Stripe account, social media, and app stores, and watch your data come to life.